Selwyn is the largest Township within the County of Peterborough. It has a population of 17,000.
As a result of COVID-19 restrictions, in the spring of 2020 Township Council made it a priority to help local businesses. One of the initiatives was a shop local multimedia campaign to promote local shops, restaurants, and services.

“There’s no question that COVID-19 has created a number of economic challenges for our business community.
This has been a challenging time, but we are determined to recover from it and
to do it in a way that ensures that Selwyn continues to be a great place to live, work and enjoy.”
​- Andy Mitchell, Mayor for Selwyn Township  

Objective

To promote local retail shops, restaurants, and services to the residents of Selwyn Township and the surrounding area.
​To encourage people to support local by ensuring the public that new safety measures were being put into place within each business.

Summer Ads
"Explore, Discover, Enjoy"

The multimedia campaign, which began in July 2020 promoted the retail shops,
​services, and restaurants of Selwyn Township.

In total there were 44 different ads running across
multiple platforms for 5 months.

"These folks are fabulous
​for our community."
- Comment about Canoe and Paddle owners Nick and Gill Exton 

The Campaign Included:
​
Paid Facebook & Instagram Advertising
Digital Ads on News Websites
Monthly Editorials on News Websites & Social Media
​Full Page Print Advertising
Radio Ads on Four Radio Stations
Television Ads on Global TV 

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Fall Ads
"No Need to Travel Far"

Thousands of People Engaged

Over 700 Likes
Over 2000 Shares
Reaching Over 100,000 People
​More Than 1.4 Million Impressions

Stay Safe, Support Local!

Upcoming Holiday Ads