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2020

Township of Selwyn

Stay Safe, Support Local
Multimedia Campaign 
Selwyn is the largest Township within the County of Peterborough. It has a population of 17,000.
As a result of COVID-19 restrictions, in the spring of 2020 Township Council made it a priority to help local businesses. One of the initiatives was a shop local multimedia campaign to promote local shops, restaurants, and services.


“There’s no question that COVID-19 has created a number of economic challenges for our business community.
This has been a challenging time, but we are determined to recover from it and
to do it in a way that ensures that Selwyn continues to be a great place to live, work and enjoy.”
​- Andy Mitchell, Mayor for Selwyn Township
  


Objective

To promote local retail shops, restaurants, and services to the residents of Selwyn Township and the surrounding area.
​To encourage people to support local by ensuring the public that new safety measures were being put into place within each business.

Summer Ads
"Explore, Discover, Enjoy"

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The multimedia campaign, which began in July 2020 promoted the retail shops,
​services, and restaurants of Selwyn Township.

In total there were 44 different ads running across
multiple platforms for 5 months.




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"These folks are fabulous
​for our community."

- Comment about Canoe and Paddle owners Nick and Gill Exton 

The Campaign Included:
​
Paid Facebook & Instagram Advertising
Digital Ads on News Websites
Monthly Editorials on News Websites & Social Media
​Full Page Print Advertising
Radio Ads on Four Radio Stations
Television Ads on Global TV 


Fall Ads
"No Need to Travel Far"

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Thousands of People Engaged

Over 700 Likes
Over 2000 Shares
Reaching Over 100,000 People
​More Than 1.4 Million Impressions
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Stay Safe, Support Local!

Upcoming Holiday Ads

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Contact Us

info@shcg.ca
​705-768-6770
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